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Portfolio Details

HomeportfolioBlossom in Etiquette and Manners
  • Category:
    Brand Strategy
  • Client:
    Blossom in Etiquette and Manners
  • Scope:
    5-Year Co-Creation Partnership
  • Location:
    Ile-Ife, Nigeria
  • Year
    2023

Objective: Transform parallel initiatives into a leading global etiquette and values-based brand for children

THE challenge

Parallel Brands Without Direction

Two sister brands with powerful missions but critical positioning gaps.

  • Limited Visibility: Operating with minimal digital reach and no structured brand strategy.
  • Unclear Identity: Parallel initiatives lacked cohesive positioning and messaging.
  • Local Limitations: Confined to physical location in Ile-Ife, Nigeria without global distribution strategy.

The solution

Strategic Co-Creation Partnership

Comprehensive transformation through strategic clarity, audience alignment, and creative execution — including full rebrand, content development, and global distribution strategy.

Execution Highlights:

  • Complete Brand Transformation: Rebranded both entities with new visual identity, narrative, and messaging aligned for global reach
  • Content Development: Conceptualized and developed flagship children’s titles including Snaggletooth Shark and The Adventures of KIMORNI
  • Strategic Distribution: Designed global content distribution strategy extending reach far beyond Nigeria to international markets
proven results:

Our partnership established Blossom as an independent, globally-recognized children’s brand:

  • Global Publishing Success: 5+ children’s books now selling internationally via Amazon and retail channels across US, UK, and Nigeria.
  • Event Leadership: Recurring branded events averaging 300+ participants.
  • Strategic Growth: 10+ partnerships with schools, bookstores, and family institutions. Brand Independence: Successfully transitioned to operate autonomously with clear strategy and systems.